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When it comes to fostering meaningful connections and celebrating the spirit of community banking, IT Resource knows how to make a lasting impression. We recently sponsored the Michigan Bankers Association (MBA) Annual Convention, which took place at the majestic Grand Hotel on picturesque Mackinac Island. This highly anticipated event brought together leaders from community banks across the state, showcasing the power of face-to-face interactions, fostering connections, and creating an atmosphere of camaraderie among community bankers.

For IT Resource, supporting the convention was not just about talking about how we can help those in the financial sector, but rather standing by the community banks, the industry, and the association itself. “Sponsoring an event like our convention shows you support the community banks, the industry, and the association,” emphasized Stephanie Fisher, Senior VP of Education with the MBA. “Not only do you meet new prospects, but you can nurture relationships with your existing customers as well.”

The ambiance at the Grand Hotel exuded a positive and casual atmosphere, enhancing the overall experience for attendees. As Fisher pointed out, “Our attendees are at a summer resort, in a lovely location. They are happy, they have their families with them, even though it’s work. There’s just a positive atmosphere and casual way to interact, whether that be at our picnic, on the front porch, or playing a game of pickleball.”

IT Resource president, Darin LaCoursiere, recognized the immense value of the MBA Annual Conference firsthand. Immersing himself in the event, he attended various activities, including the picnic lunch, convention welcome, opening reception, and Bodman Reception. LaCoursiere highlighted the benefits of these opportunities, stating, “The rewards come by having those opportunities to connect with friends and create new ones. There are no better ways to building relationships with people than having the opportunity to break bread and share stories face to face.”

While the convention was not solely about socializing, it provided ample learning opportunities for attendees as well. Fisher always encourages people to attend sessions and gain insights into the issues faced by bankers. “Learning what issues our bankers are dealing with will allow businesses to better service them,” Fisher emphasized. By understanding the challenges and concerns of their customers, IT Resource and other service providers can tailor their offerings and better assist community banks in meeting their evolving needs.

As the conference drew to a close, attendees left with new and stronger connections, and a renewed sense of purpose in serving their customers. For us personally, our sponsorship and active participation in the event further solidified our commitment to community banks, their success, and the growth of the industry as a whole.